Our Principles
Ethical AI Principles – Endorsed by IBEAI
As an international board dedicated to the ethical progress of artificial intelligence, we establish principles that guide responsible AI development, use, and governance worldwide. These values support fair, transparent, and accountable AI systems in Canada and beyond, aligning with global cooperation and sustainable growth.
1. Humanity-Centred Design
AI must enhance human agency, dignity, and well-being. Technology should support, not replace, human judgment, especially in education, healthcare, and digital governance systems.
2. Transparency and Explainability
AI decisions must be understandable and traceable. We promote algorithmic accountability and clear documentation to help organizations meet AI governance framework consulting and compliance needs.
3. Fairness and Non-Discrimination
AI must stay free from bias and promote equity across race, gender, geography, and ability. We support machine learning bias audits, ethical AI in HR, and responsible AI hiring practices to create fair outcomes.
4. Privacy and Data Protection
AI should respect privacy laws and secure personal information through data governance training, anonymization, and consent-based collection.
5. Accountability and Governance
Clear responsibility must exist across every stage of AI use. Our responsible AI governance services in Canada guide institutions in setting oversight boards and reporting mechanisms that ensure fairness and transparency.
6. Safety and Robustness
AI systems must be dependable, monitored, and tested to reduce errors or misuse. We provide AI risk assessment services to help organizations.
7. Environmental Sustainability
AI should minimize its environmental footprint. We promote ethical AI in sustainability planning through efficient model design and awareness of energy consumption.
8. Global Responsibility and Cooperation
AI governance must remain inclusive and culturally aware. Our work in global AI governance and decentralized systems includes voices from the Global South to prevent digital exclusion and strengthen shared accountability.
9. Minimize Harm
AI must not be used for repression, misinformation, or violence. We advocate ethical AI in military and defence systems, focusing on human-led control and global peace.
10. Continuous Learning and Adaptation
Ethics is not static. Organizations must continually learn, improve, and adapt their AI practices.
- Periodic ethics reviews
- Stakeholder feedback integration
- Alignment with emerging global standards